Novalja.

Novalja is a diverse town on Pag island that offers contrasts between tradition and modern tourism. While famous for Zrće beach and its summer nightlife scene, the town itself maintains a charming old center with Roman ruins and early Christian sites. Pag island is renowned for its distinctive cheese, produced from milk of sheep grazing on aromatic herbs, and the local lace-making tradition. The stark, moonlike landscape shaped by the strong bora wind creates dramatic scenery. Beyond the party zone, visitors can discover quiet beaches, taste exceptional cheese in family farms, and explore the island's unique cultural heritage.