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Ampuis is the heart of the Côte-Rôtie wine appellation in the Northern Rhône Valley, producing some of France's most prestigious Syrah wines. The town is built on steep terraced slopes overlooking the Rhône River, where vineyards climb dramatically upward creating a striking landscape. Winemaking here dates back to Roman times, and today small family estates continue traditional viticulture on these challenging slopes. The town offers authentic experiences with winemakers passionate about their craft and terroir.